Used cars?

I like the used car market, it brings up all sorts of interesting economic and behavioral phenomenon. HotSwap lets used car sellers advertise their cars online by posting videos. On that web2.0 theme, it also features guided nav with color swatches, sliders to refine searches, and lots of light grey text on a white background. I'm sure tags are coming soon.

I like the video as a better way of showing the car, but I don't think it really gets to the information asymmetry issues that are meant to haunt the used car market. I still think that CarMax is the best way to buy a used car if you're short on time and mechanical nous. But HotSwap is a step up from static used car listings from individual sellers.