Technology short sightedness Apple released their new portable MP3 player, the iPod. Technology guys are unimpressed because the technical specs aren't that novel. They don't understand how ease-of-use is the real driver of technology adoption for mass market goods (and therefore, the real driver of revolutionary change). Read the short-sighted whine on Slashdot. When technology folks focus on the experience of actually using their products (and seeing beyond the specs) you see dramatic spikes in demand. I don't know if Apple really is bringing a revolutionary ease-of-use to the iPod (given the Aqua nightmare) but they might be. That's the marketing copy anyway.