Computers are too complex Computers are too complex. Much too complex. And the technology industry is leaving alot of money on the table by not realizing this. Here's a screed outlining the difficulties in weblogging (you're reading a weblog right now btw). But I find the vicious tone taken towards normal end users offensive. These are your customers. These are the people you serve. Looking down at them will not help you build better technology that serves customer needs. And in my experience, they're far more rational than geeks--why should you hit the "start" button to turn a computer off?