Protecting consumers from themselves is a popular ploy of protectionist predators. Here, Levi's argues that it takes specially trained personnel to sell their jeans, because customers need to have different shades of blue explained to them, and the difference between "baggy" and "slim fit." The real reason behind this inanity: Levi's wants to continue to charge folks in the UK extra for their jeans.
Wednesday, January 17, 2001
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