McSpotlight: "The biggest, loudest, most red, most read Anti-McDonald's extravaganza the world has ever seen." What to say about this site? It makes some interesting reading. It also demonstrates how the Internet is good at amplifying ideas and messages. This weblog you're reading right now, for example, ultimately benefits McSpotlight by drawing attention and linking to it. So, while I raise the site's profile, let me also draw attention to the way it both promotes freedom of choice ("we can print what we like on the Internet") and also squelches freedom of choice ("people should stay poor and only eat what we say"). Beleiving that others would live better lives if they just stopped doing "unpleasant" things is a persistent conceit of the priveledged.